About - Proud to Care Cornwall
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About us

Proud to Care Cornwall is part of a wider Proud to Care South West initiative set up to raise the profile of social care and highlight the amazing work carried out by our care workforce: providing care and support to people across our communities.

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Proud to Care Cornwall

Proud to Care Cornwall started in 2017 to celebrate and support the people who deliver adult social care across our communities. It is led and facilitated by Cornwall Council, but it is very much a partnership with active engagement from Cornwall’s adult social care providers, training providers, health sector colleagues and other organisations who represent the interests of the sector.

Cornwall has over 220 CQC registered care providers who manage more than 300 different care establishments. The sector employs over 15,000 people locally (more than the NHS) as well as a large network of Personal Assistants employed by individuals. The work of Proud to Care Cornwall is guided by the workforce needs of this large and diverse sector.

The Proud to Care Cornwall team has a dual focus – the first is public facing to raise the profile of jobs and careers in adult social care and encourage people to find employment in the sector, and secondly to provide information and support to adult social care employers.

Workforce strategy

In 2024, we published our Adult Social Care Independent Sector Workforce Strategy for Cornwall. The strategy was developed with the support of academic colleagues from Manchester Metropolitan University (MMU) through engagement with stakeholders from across the sector. It reflects their views on how to create an environment in which excellent, high-quality care can continue to be provided.

The strategy sets out an ambitious vision for our future and a route map to its achievement, based on a solid foundation of collaboration and commitment. It sets our workforce priorities for the coming years and is aligned with the national workforce strategy from Skills for Care and the Department of Health and Social Care (DHSC).

Delivery and strategy

This workforce strategy outlines a number of actions which, when implemented, will support our people to experience good work and deliver excellent social care, with the right people with the right skills in the right place who are recognised and valued for their contribution within the wider health and care sector. To oversee delivery of the strategy and these vital aims, a Workforce Executive and Assurance Board has been established. The Board meets three times a year and includes representatives from across Cornwall Council, social care providers, Cornwall’s Integrated Care System (ICS), MMU and Skills for Care.

To continue to deliver on our aims and objectives we need to engage a wide range of partners. It is a priority for stakeholders to work together to address workforce challenges and we urge you to email proudtocare@cornwall.gov.uk if you’d like to take part in helping to deliver the strategy. Our latest Highlight Reports are published below:

I really love this job, and I know I am helping the community as well”

Nazz Shajahan
Winner of 'Community Care Worker of the Year' 2025