LinkedIn & Personal Branding for Care Professionals

Here is everything you need to know:

The adult social care sector is vital to our communities, yet care work is too often undervalued and misunderstood. Research highlights the need to reframe care as a respected, professional career of choice by strengthening professional identity, improving visibility, and challenging outdated stereotypes.

This 3-hour interactive session is designed specifically for care workers who want to take ownership of their professional brand and use LinkedIn as a tool to showcase their skills, values and contributions. Building a strong personal brand is not about self-promotion; it is about helping others – colleagues, employers, and the wider public – to recognise the expertise, compassion, and professionalism that care workers bring to society.

When: 12/02/26

Duration: 10am – 2pm

Venue: FibreHub, Trevenson Road, Pool, TR15 3GF

Who: Anyone who works in the care sector in Cornwall

Cost: Fully funded

Places: 16

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Course Details

What You’ll Learn

Through guided activities, discussion, and practical exercises, participants will:

Understand personal branding: explore what a personal brand is and why it matters in raising the status of care work.
Develop a brand statement: articulate the skills, experiences and values that define them as care professionals.
Enhance LinkedIn profiles: learn how to create a professional online presence that showcases expertise, compassion, and commitment to high-quality care.
Build confidence in networking: use LinkedIn to connect with peers, employers, and professional communities, strengthening the collective voice of care.
Position care as a career of choice: contribute to the wider professionalisation of the sector by challenging perceptions and raising the profile of care work.

By the end of the session, participants will leave with a clearer sense of identity as skilled, professional care workers, a polished LinkedIn profile, and practical tools to use their personal brand with confidence. A strong personal brand will give them visibility, credibility, and new opportunities for personal development, while also supporting the broader rebranding of the care sector as one of skill, value, and purpose.

How You’ll Learn

This course is designed to be engaging, inclusive and practical, with a focus on valuing the unique experiences and perspectives each participant brings. You will learn through a mix of tutor-led discussion and hands-on activities, ensuring the session is both informative and enjoyable.

Values-led approach – The session is grounded in the core values of care: respect, dignity, empathy, and professionalism. We will celebrate the importance of your work and explore how these values can be reflected in your personal brand.
Interactive learning – Rather than being ‘talked at’, you will take part in activities such as peer feedback, profile-building exercises, and small group discussions that help you immediately put learning into practice.
Practical tools – You will create and refine real outputs during the session, including your personal brand statement and LinkedIn profile updates, so that you leave with tangible outcomes.
Supportive environment – The course is built on trust and encouragement, providing a safe space to explore ideas, ask questions, and build confidence in sharing your professional story.
Reflective practice – Opportunities to pause, reflect, and connect learning to your own values and career journey will help embed skills and ensure they feel authentic to you.

What to Expect

A welcoming and supportive learning space where your voice and experience are valued
Short, engaging presentations to introduce key ideas in personal branding and LinkedIn
Interactive exercises to help you shape your own professional brand statement
Step-by-step guidance on creating and improving your LinkedIn profile
Group discussions and peer feedback to share insights and build confidence
Practical tips you can apply straight away to strengthen your professional identity and connections
Time for reflection so your brand feels authentic and aligned with your values

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